The more I talk with people online the more I notice how so many people are failing and the more it PISSES ME OFF!
I mean seriously. I thought we were in a business that depended on me and you marketing our products or services to people that are looking for what we have… And it seems this is not true for all companies.
Find out what basic essentials should be included in any Network Marketing Business in this day and age!
“Every job needs the right tool to accomplish the desired goal.”
- EmpoweredCreators.com
Today, entrepreneurialism is alive and thriving. You have people all over the place jumping for the latest opportunity. While most of the opportunities look REALLY inviting, you just can’t bring yourself to jump onto the latest bandwagon. I don’t blame you. I’m sure most of the people spouting about how great their opportunity is or how their comp. plan is bigger than yours, never actually meant to come across that way when they got started. I’m sure you look yourself in the mirror everyday saying, “I will not be like them. I will not be like them.”
I know this because I did the same thing. I started off wanting a better life, so when I was presented with my first opportunity, I jumped … all in! I wanted so badly to have a better future for my family. I got all excited and never stopped to think about what it might take. I was recruited into a business, but I knew nothing of business. I was supposed to market my business, but I knew nothing of marketing.
I started with a flurry of activity.
Get a list. Dial for hours. Talk endlessly about a business I didn’t understand. Talk with everyone. Get another list. Dial for hours. Talk endlessly about a business I didn’t understand. Talk with some people. Get another list. Dial for an hour. Talk quickly about a business I still didn’t understand. Get rejected some more. This was how my business started.
I knew what I wanted. I just didn’t understand how to get it. I understood the concept “Find someone who has what you want, and do what they did to get it,” but I wasn’t doing what my sponsor was doing. (Notice how they call it a sponsor but nobody is really sponsoring you?) He owned a lead company and understood how to market to get those leads. He had little time to train me 1-on-1 to funnel all of his knowledge into me, and besides, his knowledge came from years of work and training.
He did what he knew how to do and he actually did sponsor me a bit. I got all of the free leads I could handle. And boy, did I handle them! In one afternoon I would fly through 150 double opt-in leads that were looking for a business. Granted, some were old, but I even managed to mess up the ones that were fresh! I did get some success doing it that way, but I knew I was still getting the short end of the stick, and it was nobody’s fault but my own!
I had a whole game plan overview written in Greek! I was given some of the right tools… just the wrong version. I needed “business for retarded dummies” and “marketing for people who’ve never marketed.” Honestly, I knew nothing! Nada! Zilch! In the business world I was more than just a fish out of water, I was a tadpole on mars! This is the case for so many people out there today trying to stake their claim in the Home Business Boom of the New Millennium! Most of them are drowning due to the same scenario that I went through, and you went through.
I don’t want that happening for anyone any more. With the internet information galore is at our finger tips! (And the evil laughing commences!) But few people are able to harness this information and actually put together their own business plan that fits their needs, their schedule, and their goals. Most marketing plans pushed don’t have your integrity in mind when they were written. They aren’t concerned with your schedule. And they most certainly didn’t develop them around your bills or needs. They were written with The Company’s Needs, Schedule, and Goals in mind.
So what is my answer to this fiasco we are all rushing towards? Education my dear friend, education. So, let’s start this off with an overall idea of how to put YOUR marketing plan together so, you can achieve YOUR goals.
Budget – You have to know what you can afford to spend and for how long on your business alone. Most businesses operate in the RED (this means below profit) for the first 2 – 3 years. How long can you sustain your business venture? This is the first question to answer. Know your overhead and your investment because every day you don’t make money, is another day your overhead grows your continued investment.
Understand who your target market is. This means the marketing guys at Target understand the pressures the everyday soccer mom has and what will help perk their spirits. – Bright Colors. Open Spaces. Convenient locations. Friendly, laid back, quiet atmosphere. Don’t believe me, walk into any Target and tell me that isn’t what you see!
Understand what tools you have or could have with the right budget. E-mail, website, advertising campaign (Not really needed but to use once in awhile), autoresponder with people’s information wanting to know more about your company, social sites, and a support system (could be a mentor, a spouse, or a friend). Everyone that owns a business has to market their business. If they can’t figure it out for themselves then they have to hire someone that can. And if they don’t, then they aren’t going to be in business long.
Persistence + Determination + Critical Thinking Skills + Self Discipline = Leadership Ability. You cannot leave one part of this equation out. Every entrepreneur needs to have leadership ability, without it is like sailing without a rudder. It just doesn’t work.
I hope this helps and I look forward to seeing more and more hungry entrepreneurs soaring to new heights, leveling playing fields, and proving statistics wrong! People are just being taught in an ineffective way and the people teaching it needs to refer to Benjamin Franklin’s definition of insanity.
“Insanity is doing the same thing again and again while expecting different results.” – Benjamin Franklin
Watch the three videos below as I discuss what SEO is, what it means, and how you can capitalize on other people’s mistakes.
I’m not promising 1st page ranking in a matter of days but I am promising that after you watch these videos on Internet Marketing SEO, you will be in a better position to start setting up your online business for a more long term game plan!
SEO stand for Search Engine Optimization.
SEO is simply another technique each marketer needs to learn so they can tap into a free source of traffic for their long term business plan. And it is based on relevancy. Take the time to learn it and it will pay off in the future!
Here are links to the online Tools I used in this Video.
MLM’s or Multi Level Marketing is a viable business model for the everyday individual looking to make a little bit extra cash or build an organization for a residual income.
The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid.
The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.
MLM’s or network marketing has received a bad name over time. Some of the Giants in this field are Amway, Avon, and Mary-Kay. There are a lot of others but those 3 are some of the oldest and are directly responsible for negative reputation MLM’s have received over the years.
When Amway first got started back in the 70’s, some of the distributors actually started to trick their prospects by inviting them to a “party.” When the prospect would show up, they would be greeted and this “party” would suddenly turn into an opportunity meeting. Needless to say, this was not the most effective way to market they could have used.
This kind of marketing actually started to have a very negative affect on the people around them. People quit trusting them and soon their whole downline started to disintegrate very quickly.
One key fact that I believe has been overlooked in most MLM company’s is before someone should be building any kind of organization, they should learn how to retail the product easily and effectively. This creates a customer base of individuals loyal to the product you are selling giving the distributor monthly retail commissions that could support their new business venture.
Once they have developed their customer base, they would then be able to start training other people how do create their business in the same form creating a downline. A customer base and a downline is what gives a distributor their residual income.
This is how I build my business. First retail to cover the overhead of the business. Then teach others. How simple could that be, but there are a lot of people out there promoting the latest and greatest with no idea how they are going to cover their overhead.
Don’t get stuck with an opportunity with no way to cover the basic cost in business, overhead… What it costs someone to keep a business up and running. Ask questions and make sure it’s a type of product that can be sold for a retail value and that the product is actually in demand and not a new line of products you have to convince people about.
With the search engine evolving each and every day, it’s absolutely critical to not fall into the trap of following the latest and greatest craze for ranking highly in the search engines. Things such as cloaking, keyword stuffing, blog spamming etc. are things that worked at one time, but are definitely not something that will last in the long run. Your website will either get banned for doing something like that, or you simply won’t get ranked anywhere and your effort will be in vain.
With that said, now is the time to start taking your business seriously. There are legitimate ways to increase your search engine ranking that will always be effective at not only increasing your search engine ranking, but also at building your credibility in your chosen niche, generating quality leads to your business, and not to mention, getting your name and business in front of lots of people around the world.
What’s this method I’m referring to? Article Submission. Yes, you heard me right… Article Submission really isn’t anything shockingly new, but the problem up until now has been the fact that although submitting your articles to article directories was an incredible way to increase your search engine rankings, it took one heck of a long time to actually find these directories, and then fill in all of the required criteria for submission.
This is where the brand new, free software program created by Brad Callen and Bryxen Software, Inc. comes into play. This software will allow you to submit your articles to literally hundreds of popular article directories all over the world. Only a few mouse clicks and you’ll be able to instantly submit your articles. It’s taken the tedious process of finding and filling out these submission forms, incredibly easy and fast.
To learn more about Article Submitter and how you can download a free copy, visit the link below:
One of the BIGGEST questions asked by new Internet Marketers is, “What is the Quickest Simplest Way to get visitors to my site?”
That question in and of itself says that you have a product to promote, the website is ready, and the only thing I’m lacking is the Traffic. You see Traffic should be the last thing a new or old Internet Marketer should be worried about.
As Traffic may be the life blood on which your business relies upon, you definitely shouldn’t be worried about it until after you are an affiliate or have a product of your own to sell them.
Then your web copy needs to be done and be able to provide them with valuable reasons on why you are the solution to their problem. Then the web page needs to be set up and proper SEO done, on-page and off-page.
So now I’m going to assume that you have done all of that since you are still reading this and haven’t closed this window out, scurrying back your browser fixing the things you left out. If you haven’t done these things then please continue reading but you are going to need to understand that this is the last step in the process.
So on with the Answer to one of Biggest questions asked today by New Internet Marketers
One of the first things to understand is, in order to have a website that people will want to keep returning to, you need to gear it towards a specific group of people wanting a specific thing, this is called “targeting.”
Then you need to make sure you have some solid information that changes frequently but is still relevant to your target audience. If you are using a sales page then have a blog that people are introduced to After the Sales process is over. Not before or during, otherwise people may leave your sales page never to return and you just screwed yourself out of money! Now, the Relevant but continuously changing content will take care of people getting back to your site. Still you need to know how to get them to your site in the first place, right?
One sure fire way to get people to your site is PPC (Pay Per Click) and is easily set up for autopilot. Google offers great PPC campaigns but you need to make sure you have done your Keyword Research Properly, otherwise you are going to loose a lot of money by sending irrelevant visitors to your site. (You see why this is the last thing you should worry about yet?)
I’m not going to cover Keyword Research in this Article because at this point you should have already done it! Another way you can get people to your site is, by starting a JV (Joint Venture) with some other Affiliates. A JV is an agreement between you and one or more persons that you will give them a certain percentage of the revenue their traffic generates for your product.
JV Partnerships are very powerful, if you have the right people, it doesn’t cost you any money out of your pocket… it just takes a bit off the top of the actual revenue for your product. With some very powerful affiliates helping you out, you can easily expect to see an increase in traffic seemingly over night without you doing anything!
Now the ways to get traffic to your site which I have talked about so far cost you money, either up-front out of pocket or off the top of the sales your site makes. How about some FREE Traffic? Yeah, I thought you would get excited over that!
One way to get Free Traffic is through Social Networking. Social Networks offers a great way to get people to your site. You simply create a profile and then go around through the forums & groups making friends and leading them to your site or blog in a way that isn’t pressured. Once you pressure people, your chance of actually getting them to your site severely diminishes.
Another way to get Free Traffic to your site is through good SEO. Now, if you don’t understand SEO then you are probably going to need to do one of two things… Hire an SEO Expert or buy a product that teaches SEO. Either way, SEO isn’t exactly free but can give you more visitors on autopilot than anything else!
SEO stands for Search Engine Optimization, which means your website is optimized for search engines to view and rank it according to the relevancy of your site to your keywords. (Again, see why this is the last thing you should worry about?) Search Engines rank websites according to a variety of different things. Two of them are the relevancy of the words searched for and the amount of incoming links called “back links.”
Back linking is also another story for another time but basically you can get other websites to host your link for either a small cost or a trade of links (called link exchange).
So, to Sum things up really quick, Traffic is the last thing you should worry about but there are even more ways than what I have described here to get traffic to your site. The less Traffic costs the more time consuming it can and will be. The more it costs the less time consuming it will be. Most people either have more money than time or more time than money.
I hope this helps in your search for Traffic and I truly wish you the best of luck learning how to Make Money From Home. This can be a lot of fun but you have to treat this as a business.